Louis Vuitton




Louis Vuitton Malletier, commonly known as Louis Vuitton (French pronunciation: ​lwi vɥitɔ̃) or shortened to LV, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.

For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion. The 2013 valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.

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Since the 19th century, Louis Vuitton trunks have been made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours. Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores. citation needed Many of the company's products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th centu
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History

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Founding to World War II edit The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton started at $10,567 as a sales price. Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design. The company participated in the 1867 Universal Exhibition in Paris. In 1871, Ōyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War. To protect against the duplication of his look,
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