louissunglasses

Louis Vuitton Malletier , commonly known as Louis Vuitton ( French pronunciation: ​ lwi vɥitɔ̃ ) or shortened to LV , is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion. The 2013 valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.

Founding to World War II edit The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton started at $10,567 as a sales price. Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design. The company participated in the 1867 Universal Exhibition in Paris. In 1871, Ōyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War. To protect against the duplication of his look,

The Louis Vuitton brand and the LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton was then the world's 19th most valuable brand, and was estimated to be worth over US$19 billion. For six consecutive years, Louis Vuitton was number one of the 10 most powerful brands list published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion. It was more than double the value of the second ranking brand. Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union. The company actively seeks to eradicate counterfeiting, and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide. The company allocates approximately

Since the 19th century, Louis Vuitton trunks have been made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours. Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores. citation needed Many of the company's products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th centu

The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Jennifer Lopez, Keith Richards, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele Bündchen, Mikhail Gorbachev, Oh Sehun, JO1 and David Bowie in its marketing campaigns. The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the 1980s. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French ad dir

Louis Vuitton has had many collaborations with prominent artists and designers. Takashi Murakami created special edition collections, such as the Monogramouflage Collection, which debuted in 2008, and a previous collection, released in 2002, which featured some of his artwork. The creations were "painted" over the traditional monogram canvas, which brought a radical new twist to the timeless design. Marc Jacobs also commemorated a previous collaboration, designed by Stephen Sprouse. This collection, originally released in 2001, featured bold print that looked like graffiti, over the traditional canvas. The recreation of the collab used the same idea, but gave it a new twist using bold colors, like hot pink, neon green, and orange, that also glow in the dark. This recreated version of the graffiti collection was finally released in 2009 to much fanfare. Louis Vuitton also collaborated with Kanye West in 2009, designing his own limited run of shoes. In July 2012, Jacobs team

Britney Spears video edit On 19 November 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating anti-counterfeiting laws. A part of the music video for the song "Do Somethin'" shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo. Britney Spears herself was not found liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop showing the video. They were also fined €80,000 to each group. An anonymous spokesperson for LVMH stated that the video constituted an "attack" on Louis Vuitton's brands and its luxury image. "Simple Living" edit On 13 February 2007, Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton's intellectual property rights. Plesner had created a satirical illustratio